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Instagram Story Highlights: The Ultimate Guide to Getting the Most Out of Them

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Instagram Stories are a fleeting form of content, disappearing after 24 hours. But what if you could keep the best parts of your stories alive forever? That’s where Instagram Story Highlights come in.

Story Highlights are curated collections of your stories that live on your profile, just below your bio. They’re a great way to showcase your best content, tell your brand story, and connect with your audience on a deeper level.

In this guide, we’ll cover everything you need to know about Instagram Story Highlights, including:

  • What are Instagram Story Highlights?
  • How to create Instagram Story Highlights
  • How to edit Instagram Story Highlights
  • How to use Instagram Story Highlights to grow your audience
  • How to use Instagram Story Highlights to promote your business
  • Best practices for Instagram Story Highlights

What are Instagram Story Highlights?

Instagram Story Highlights are collections of your Instagram Stories that you can pin to your profile. They appear as circles below your bio, and they stay there until you remove them.

Each Highlight can be customized with a cover photo and title, and you can add multiple stories to each Highlight.

How to create Instagram Story Highlights

Creating Instagram Story Highlights is easy. Here’s how to do it:

  1. Open the Instagram app and go to your profile.
  2. Tap the “+” button below your bio.
  3. Select “Story Highlight.”
  4. Choose the stories you want to add to your Highlight.
  5. Tap “Next.”
  6. Give your Highlight a name and choose a cover photo.
  7. Tap “Add.”

How to edit Instagram Story Highlights

Once you’ve created a Highlight, you can easily edit it. Here’s how:

  1. Open the Instagram app and go to your profile.
  2. Tap on the Highlight you want to edit.
  3. Tap the three dots in the top right corner.
  4. Select “Edit Highlight.”
  5. You can then add, remove, or reorder the stories in your Highlight.
  6. You can also change the cover photo and title of your Highlight.
  7. Tap “Done” when you’re finished.

How to use Instagram Story Highlights to grow your audience

Instagram Story Highlights are a great way to grow your audience. Here are a few tips:

  • Use keywords in your Highlight titles. This will help people find your Highlights when they search for keywords on Instagram.
  • Create Highlights that are relevant to your target audience. What are your ideal followers interested in? Create Highlights that cater to their interests.
  • Promote your Highlights in your other content. Tell people about your Highlights in your Instagram posts, Stories, and bio.
  • Use calls to action in your Highlights. Encourage people to follow you, visit your website, or learn more about your business.

How to use Instagram Story Highlights to promote your business

If you’re a business, you can use Instagram Story Highlights to promote your products and services. Here are a few tips:

  • Create Highlights that showcase your products or services. Use high-quality photos and videos to make your products look their best.
  • Create Highlights that feature customer testimonials. This will help build trust with potential customers.
  • Create Highlights that offer promotions or discounts. This is a great way to attract new customers.
  • Create Highlights that link to your website or landing pages. This will make it easy for people to learn more about your business.

Best practices for Instagram Story Highlights

Here are a few best practices for Instagram Story Highlights:

  • Use high-quality cover photos. Your cover photo is the first thing people will see, so make sure it’s eye-catching and relevant to your Highlight.
  • Keep your Highlights concise. Don’t overload your Highlights with too many stories. Aim for 5-10 stories per Highlight.
  • Update your Highlights regularly. Don’t let your Highlights become stale. Add new stories to your Highlights on a regular basis.
  • Use a consistent style. Make sure your Highlights have a consistent look and feel. This will help your profile look more professional.

Conclusion

Instagram Story Highlights are a powerful tool that can help you grow your audience and promote your business. By following the tips in this guide, you can create Highlights that are engaging, informative, and visually appealing.

I hope this article has been helpful. If you have any questions, please feel free to leave a comment below.

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